I had to make a trip into town today, so I thought I would stop by the office of our local snoozepaper, the one with a one year subscription for 25 bucks I mentioned yesterday. This is the same newspaper I canceled eleven years ago, just before they went to mail delivery. Lo and behold someone was actually in the office. Since the paper is not available in any of the stores in town, I bought a copy of the latest edition. I asked if she heard they were contacting former subscribers. She said she heard they might, but she had not know they were doing so. She said that she believed the write-up of the college game was in yesterday’s paper, but had not had time to read it.
I walked out and tried to find the score of the college game. I got halfway across the street and discovered there was nothing indicating the game had been played. I walked back in to let the person in the office know and she was on the phone with a customer complaining about that.
Dear Publisher, if you are going to try to get former subscribers to come back; quit doing the same things that got us to unsubscribe in the first place. And while you are at it, when you run a promotion, let the whole staff know when it starts. Between the Urinal and the daily you manage, there are only ten people. Since this level of incompetence has been your trademark since you came here eight years ago, the only way I will subscribe if you are not working there.