I mentioned the big football game that will be played in six days without mentioning the name of the game. Some businesses beat around the bush trying to tie in to the game and sell more stuff even though they are not No Fun League partners, thus not allowed to mention the name of the game.
The most common way is to say “Big Game”. Another is to have generic pictures of things associated with gridiron such as footballs, football fields, or goal posts. (It’s just a happy coincidence that Wally World’s price displays happen to look like goalposts. The foam plastic over them is not.) Pepsi and Frito Lay are sponsors so they can use NFL logos, including those for the big game, in their display advertising. It’s not a coincidence that even the smallest store will have extra displays this week. Since our local Wally World is in Chiefs territory and the Chiefs happen to be playing this week, extra Chiefs merchandise is everywhere this week. If the Chiefs win it will stay there the rest of the month.
Footyfried 